You may already know that DOLE® Soft Serve is one of the most unique desserts in the soft serve biz. Its popularity at Disney parks, as well as the Dole Food Company’s trusted heritage in real fruit flavor, has skyrocketed this frozen treat into fame.
Offering six refreshing fruit flavors, DOLE Soft Serve is the perfect choice for amusement parks or frozen yogurt shops with multiple soft serve machines. Not only is it delicious, it’s also vegan, dairy-free, fat-free, cholesterol-free and made without artificial colors…appealing to an ever-growing health-conscious demographic.
But the key to selling DOLE is telling customers you have it – and we don’t expect you to do it all on your own. When you order DOLE Soft Serve mix, we will provide the following materials to help you make and promote it:
- Mixing Kit: Since DOLE Soft Serve is a dry mix – which by the way, saves you tons of money – you need some very basic equipment to prep it for your soft serve machine. This includes a mixing bucket with user-friendly measuring guides and a long, sturdy whisk that we offer for free with our sampling kit.
- Recipe Guides: Our delicious flavors are fantastic in a simple cup or cone, but with a few mix-ins or toppings, they become signature sweet sensations. We offer downloadable recipe guides for several of our flavors to inspire your creativity.
- In-Store Signage: One of the easiest ways to leverage the DOLE brand’s popularity is to promote the brand in your store. Wall posters, flavor strips and stickers are available for free – just contact us and tell us what you need.
So, if you’re already offering DOLE Soft Serve and want to tell the world about it, contact us to get your complimentary marketing tools. And if you aren’t selling DOLE yet, what are you waiting for? Use our broker locator to contact your foodservice broker today.
Refreshingly sweet, tart flavor meets cool, creamy goodness with new DOLE® Lemon Soft Serve. Made by the brand that does fruit best, it’s perfect as a stand alone item. But when life gives you lemon soft serve, why not get creative? Turn DOLE Lemon into a whole series of summer treats with these simple ideas.
- Arnold Palmer Soft Serve
An unbeatable combination of iced tea and DOLE Lemon Soft Serve Mix, this “twist” on a classic drink will refresh customers on the hottest of days.
- Coconutty Lemondrop Soft Serve
Coconut flakes are a perfect match for DOLE Lemon. Just sprinkle them on top for a tantalizing taste of the Caribbean.
- Lemon Float
Offer a variation on the traditional root beer float by combining DOLE Lemon Soft Serve with lemon-lime soda.
- Lemon Ginger Sparkle
Lemon and ginger are a revitalizing combination, especially in soft serve. Whisk together DOLE Lemon Soft Serve Mix and ginger ale for a sparklingly delicious summer treat.
- Lemon Pistachio Chocolate Sundae
Sweet, tart, and crunchy, this sundae is a burst of flavor and texture. Simply top DOLE Lemon Soft Serve with chopped pistachios and chocolate syrup for an irresistible summer favorite.
- Strawberry Lemonade Soft Serve
This heavenly soft serve happily marries strawberries and lemons for a cool twist on a summer standby.
Several months ago, our sister brand, Frostline® created a blog post that defined a variety of different frozen treats. Since we are committed to offering the best information about the frozen treats industry to our customers (and we like to make pretty things) we decided to turn it into an infographic for your handy, dandy reference.
If you need a quick refresher, or an easy reference to the world of frozen delicacies, check out this visual guide. Feel free to print it out and hang it on your wall, too – just try not to lick it.
One of summer’s greatest gifts is fresh, juicy mango. With its sweet, tropical flavor and oodles of healthy benefits, it’s one of the most popular fruits in the world. Nothing beats biting into a fresh-picked mango, but there are plenty of delicious ways to enjoy this one-of-a-kind fruit. Here are 7 mango treats you’ll certainly want to try this summer.
1. Mango Milkshakes
Made with mangos, vanilla ice cream, brown sugar and mint sprigs, this mango milkshake is a refreshing warm weather treat.
2. Mango Lime Pops
Everyone loves popsicles, but these DIY favorites are as tasty as they are healthy.
3. Mango Layer Cake
White cake and frosting become irresistible when layered with fresh mango.
4. Mango Lemonade
Mango elevates the familiar flavor of lemonade to a refreshing new level.
5. Mango Lemon bars
These bars are creamy, custardy, and absolutely divine with a glass of cold milk.
6. No-Bake Mango Cheesecake
This is the easiest, yummiest cheesecake ever.
7. DOLE® Mango Soft Serve
Frozen yogurt shops and tourist attractions across the nation serve DOLE Soft Serve. Look for it in six delicious flavors—Orange, Strawberry, Raspberry, Pineapple, Lemon and, of course, Mango. If you own a soft serve machine and want to bring fruity DOLE Soft Serve to your operation this summer, order here.
Summer is heating up, and that means National Soft Serve Day (August 19th) will be here before you know it. Lucky for you, our sister company Frostline®, is the unofficial sponsor of the holiday. That means we have the inside scoop–or should we say swirl? –on all things National Soft Serve Day, and we want to help you close out summer with an epic celebration. It’s easier than you might think to bring the frozen fun to your soft serve operation, and there’s no better way to attract customers than with a party.
First, whether you’re already a Frostline customer or not, visit their website to learn how to order your complimentary Celebration Kit. All you have to do is contact them, and they’ll send you a kit– no strings attached – that will arrive at your doorstep in just a few business days. Inside, you’ll find signage to hang up in your store and a step-by-step playbook on how to promote National Soft Serve Day.
Also on their website, you can download a set of unique images to use in your own social media to help bring customers to your store. In addition, you can learn more about our friends at PAICRA (People Against Ice Cream Related Accidents), whose sole mission is to bring awareness to the dangers of hard-packed ice cream. By serving soft serve, you’re making the safer choice and resting the wrists of your employees.
National Soft Serve Day is better with friends. So on August 19th, join us (and Frostline) in raising a cone to America’s most delicious holiday. Be sure to share your photos and videos on Facebook and Twitter, tagging Frostline and #NationalSoftServeDay.
And since the party begins and ends with soft serve, be sure to stock up on your Frostline Soft Serve Mix now.
The tropics are trending right now. And the subcategory that’s taken the world by storm? Pineapples. They’re popping up everywhere—from popular recipes to fashion items and even interior décor. If you have a pineapple lover in your life, or just want a reminder of warm weather, check out this quick list of troptastic pineapple gifts.
1. This 3D shoulder bag.
If it’s bright and sparkly, yes I want it.
2. This classy lampshade.
Let your pineapple shine.
3. This garden pineapple that says “welcome to paradise.”
So much better than a garden gnome.
4. This motivational bathroom scale.
Keep your summer body all year long.
5. This pineapple-shaped thumb drive.
Saved by the pineapple.
6. BONUS ITEM! This delicious pineapple soft serve mix.
DOLE® Pineapple Soft Serve Mix is always in season. Not only is it bursting with sweet pineapple flavor, it’s better for you than most frozen treats. Low on calories and made without artificial colors, your customers will love the refreshing taste as much as the health benefits.
Recognized as a leading zoo in animal management, research, conservation and education, the Saint Louis Zoo is a get-away destination that brings together more than 14,840 wild animals and 3,200,000 annual visitors. A discovery is around every corner, and that includes its outstanding food and beverage options. The Zoo has something for every taste and diet, so you can enjoy mouthwatering favorites as you wander the grounds. Take DOLE® Soft Serve for example.
Eric Delmez, a Food and Beverage Manager at the Zoo, helped unite DOLE Soft Serve and the Saint Louis Zoo in 2011. He first tried Pineapple DOLE Soft Serve during his honeymoon to Disney World a few years prior. Not only was it delicious, the shop serving it had a longer line than any of the rides. So, when the Zoo’s gift shop manager suggested bringing DOLE Soft Serve to the Zoo, Eric was immediately on board.
But it wasn’t just about the taste. Having a dessert option that was fat-free, lactose-free and gluten-free was a huge appeal to Eric. He also wanted to offer something that stood out—something other than ice cream. “I try to keep up on the trends in the industry and keep up with what customers are looking for,” he said. “More and more people have allergies or are vegetarian or vegan. They’re looking for alternative options.”
After trying all 6 DOLE flavors, Eric chose Pineapple (a staple flavor) and Raspberry to complement it. The Zoo worked with Midwest Equipment Company and Kent Precison Foods Group (the manufacturer of Dole Soft Serve) to find the right equipment to handle the large capacity crowds typical for summer days at the Zoo. And just like that, they were ready to serve soft serve.
“I’ve had nothing but positive experiences with KPFG,” said Eric. “I’ve never had a delay on product, and they helped get marketing materials to our team and were always helpful.”
Pineapple and Raspberry DOLE Soft Serve continue to draw huge crowds at the Zoo, so Eric has never switched out the flavors. Though, he does wish the Zoo had space for additional hoppers, and flavors. “DOLE Lemon is phenomenal,” he added. “It could almost replace our Lemon Chill, and it’s healthier too.”
When asked what he would tell someone considering adding DOLE soft serve to their location, Delmez again expressed how popular the product is. But he also emphasized its profitability. “We have about a 72% profit margin at the zoo, and we are still able to keep the price low,” he said. “It’s so affordable, and dry storage and a long shelf life make it easy to handle too.”
To follow the Saint Louis Zoo’s lead and increase your profits with DOLE Soft Serve Mix, visit dolesoftserve.com.
Nothing says summer like the refreshing, citrusy taste of oranges. With warm weather finally rolling in, it’s time to stock up on these seasonal must-haves—for drinks, desserts, and on-the-go snacks.
That said, if you don’t know what a Cara Cara or a Blood Orange is, you might find yourself sticking with the familiar standbys. Expand your orange horizons with this guide to some of the most popular varieties in the U.S. Your new knowledge could even help you gain points with your patrons.
These are small oranges with a glossy, smooth texture to their skin. They’re easy to peel, seedless and sweet, making them perfect on-the-go snacks.
Also great for snacking, tangerines are slightly larger than Clementines with thicker, more withered-looking skin. They do have seeds, but they’re also juicier than most Clementines.
These oranges have a little surprise on the inside—a partially formed fruit located at their blossom end. From the outside, this looks like a human navel—hence the fruit’s name. Navels are perfect to eat due to their sweet and seedless nature.
These look like Navels, but their similarities are only skin deep. The inside of a Cara Cara is pinkish red, and its taste is far more bitter. You can eat them straight up, but they’re even better in a hearty salad.
This is the most well known type of orange, mainly because it’s the most common orange used in juice production. Valencia Oranges account for the majority of the United States’ citrus crop, including half of Florida’s total citrus production. However, its seeds and grainy texture make it less than ideal for eating.
One of the tartest types of oranges, Blood Oranges are small with thick skin and red interiors. They’re often used in baking, salad dressings, and even niche-market beer because of their tart and unique flavor.
DOLE® Orange Soft Serve:
Gotcha! This isn’t a fruit, but a soft serve made by the brand that does fruit best. Featuring a fresh-squeezed, citrusy orange flavor swirled in a cone or cup, it’s the perfect treat to satisfy patrons’ warm-weather cravings.
No matter how you incorporate the taste of oranges in your summer line-up, remember you have many delicious options—each with its own list of applications.
With the meteoric rise of microbreweries and craft cocktails, it’s no wonder that boozy desserts are hitting the foodservice scene. And why not? According to Mintel, consumers are clamoring for creative flavor combinations, and adding alcohol gives gives you a reason to upcharge your otherwise affordable soft serve. If you have a soft serve machine and a liquor license, it’s never been easier to offer signature desserts. The familiar flavor draws customers in, but the unique twist keeps them coming back for more.
To answer this trend, DOLE® Soft Serve and its expert chefs have created a series of alcoholic soft serve options, using popular flavors Lemon & Strawberry. By adding wine or liquor to the soft serve mixing process, you can easily create deliciously boozy infusions for your operation. With these recipes on your menu this summer, the over 21 crowd won’t have to choose between an after-dinner cocktail or dessert – they get the best of both.
For an even more premium experience, consider offering your alcoholic soft serve in a cocktail glass, with a salt or sugar rim. You can even upcharge for an additional shot of liquor and pour it over the top.
If you’re interested in expanding your bar offerings to customers with a sweeter palate, or adding other soft serve-inspired desserts to your menu, download our Strawberry or Lemon recipe brochures and contact us for ordering information.
As you may know, DOLE® Soft Serve is manufactured and marketed by Kent Precision Foods Group. We want to share an exciting company-wide initiative that furthers our commitment to serving the needs of not only our customers, but our customers’ customers.
At Kent Precision Foods Group, we regularly gather insights from leading foodservice research groups and organizations to stay ahead of flavor, consumer and industry trends. A focus on what’s coming next has helped us evolve our business with more innovative products and processes that benefit everyone who interacts with our company and brands.
That’s why we have formed the KPFG Insights Foodservice Broker Advisory Board. The board includes a regional cross section of industry leaders with extensive experience, drawn from the country’s top brokers, including:
- Al McGarity – Gilbert Foods
- Phil Schmidt – Floyd B. Case Inc.
- Elizabeth Klingman – Acosta
- Ed Brink – Herspring-Gibbs
- Kyle Moen – Synergy Enterprises
- Dori Bilbrey – Menu Marketing
By more directly engaging with the broker community, we hope to gather industry insights, learn more about competition, discover cross-merchandising opportunities, test promotion ideas, identify product gaps, ideate on new products, and collect operator feedback, including overall business insights and trend impact. KPFG will use this information to serve as a source of market intelligence for the entire foodservice industry and to create future product and marketing plans for our brands.
The KPFG Insighters Foodservice Broker Advisory Board meets every six weeks via conference calls and at least twice a year face to face. Input from the first meeting, held in November, is already being incorporated into the KPFG Foodservice plan for 2016.
For more information about the Broker Advisory Board or about KPFG, please visit precisionfoods.com.