Fresh Fruit is the “It” Flavor

The tables have turned, and now kids may be more interested in fruits and vegetables than their parents. At least, that’s what we’ve gathered from NPD’s “The Future of Eating: Who’s Eating What in 2018.” According to the report, the consumption of fresh foods grew by 20 percent to more than 100 billion eatings from 2003-2013, and the trend is predicted to continue. Millennials and Generation Z are primarily responsible[1].

Why, you ask? Research shows that young adults place higher value on freshness and nutrition than other generations. Fruits in particular will be a key factor in the growth of better-for-you eating[2]. With the average American adult buying a meal or snack from a restaurant 5.8 times a week[3], restaurant and foodservice operators are taking notice.

“Foods on the store’s perimeter will benefit from this increasing interest in fresh,” said Darren Seifer, NPD food and beverage industry analyst. He added that operators can take advantage of this trend by linking their products to fresh foods in innovative ways[4].

Fat-free, dairy-free, and low-calorie, the real fruit flavors of DOLE®Soft Serve are a great way to keep health-conscious customers happy. Plus, offering fresh fruit as a topping can further boost your popularity with Millennials and Generation Z. And when you’re popular, everybody wins.

 

[1] https://www.npd.com/wps/portal/npd/us/news/press-releases/fresh-food-consumption-will-continue-to-grow-over-next-five-years-and-youngest-generations-will-be-driving-trend/

[2] https://www.npd.com/wps/portal/npd/us/news/press-releases/fresh-food-consumption-will-continue-to-grow-over-next-five-years-and-youngest-generations-will-be-driving-trend/

[3] http://ushfc.org/about/#fancy-form-delay

[4] http://www.csnews.com/node/74065?nopaging=1

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