How To Engage Brokers to Drive Innovation
As you may know, DOLE® Soft Serve is manufactured and marketed by Kent Precision Foods Group. We want to share an exciting company-wide initiative that furthers our commitment to serving the needs of not only our customers, but our customers’ customers.
At Kent Precision Foods Group, we regularly gather insights from leading foodservice research groups and organizations to stay ahead of flavor, consumer and industry trends. A focus on what’s coming next has helped us evolve our business with more innovative products and processes that benefit everyone who interacts with our company and brands.
That’s why we have formed the KPFG Insights Foodservice Broker Advisory Board. The board includes a regional cross section of industry leaders with extensive experience, drawn from the country’s top brokers, including:
- Al McGarity – Gilbert Foods
- Phil Schmidt – Floyd B. Case Inc.
- Elizabeth Klingman – Acosta
- Ed Brink – Herspring-Gibbs
- Kyle Moen – Synergy Enterprises
- Dori Bilbrey – Menu Marketing
By more directly engaging with the broker community, we hope to gather industry insights, learn more about competition, discover cross-merchandising opportunities, test promotion ideas, identify product gaps, ideate on new products, and collect operator feedback, including overall business insights and trend impact. KPFG will use this information to serve as a source of market intelligence for the entire foodservice industry and to create future product and marketing plans for our brands.
The KPFG Insighters Foodservice Broker Advisory Board meets every six weeks via conference calls and at least twice a year face to face. Input from the first meeting, held in November, is already being incorporated into the KPFG Foodservice plan for 2016.
For more information about the Broker Advisory Board or about KPFG, please visit precisionfoods.com.