As you may know, DOLE® Soft Serve is manufactured and marketed by Kent Precision Foods Group. We want to share an exciting company-wide initiative that furthers our commitment to serving the needs of not only our customers, but our customers’ customers.
At Kent Precision Foods Group, we regularly gather insights from leading foodservice research groups and organizations to stay ahead of flavor, consumer and industry trends. A focus on what’s coming next has helped us evolve our business with more innovative products and processes that benefit everyone who interacts with our company and brands.
That’s why we have formed the KPFG Insights Foodservice Broker Advisory Board. The board includes a regional cross section of industry leaders with extensive experience, drawn from the country’s top brokers, including:
- Al McGarity – Gilbert Foods
- Phil Schmidt – Floyd B. Case Inc.
- Elizabeth Klingman – Acosta
- Ed Brink – Herspring-Gibbs
- Kyle Moen – Synergy Enterprises
- Dori Bilbrey – Menu Marketing
By more directly engaging with the broker community, we hope to gather industry insights, learn more about competition, discover cross-merchandising opportunities, test promotion ideas, identify product gaps, ideate on new products, and collect operator feedback, including overall business insights and trend impact. KPFG will use this information to serve as a source of market intelligence for the entire foodservice industry and to create future product and marketing plans for our brands.
The KPFG Insighters Foodservice Broker Advisory Board meets every six weeks via conference calls and at least twice a year face to face. Input from the first meeting, held in November, is already being incorporated into the KPFG Foodservice plan for 2016.
For more information about the Broker Advisory Board or about KPFG, please visit precisionfoods.com.
Sweet, flavorful and a favorite of all ages, DOLE® Raspberry is a unique soft serve that satisfies customer cravings with mouth-watering sensation. While it’s just one of our 6 fruit flavors ramping up for the summer, today we honor it through corny jokes that are always in season.
What do you call raspberries playing the guitar?
A jam session.
What do you call a sad raspberry?
What did one raspberry say to the other?
If you weren’t so sweet, we wouldn’t be in this jam!
What do you call a raspberry that uses foul language?
What did the doctor tell the patient with the raspberry growing out of his head?
Just put some cream on it.
What do you call a raspberry who got stepped on?
Where did DOLE® Raspberry and Vodka meet?
How were Raspberry and Milk introduced?
“Raspberry, Milk, shake!”
How did Smoothie’s parents get engaged?
Raspberry confessed to Banana, “We blend well together.”
How many raspberries are in a slice of fruit pi?
What is DOLE® Soft Serve? And What is DOLE Whip™?
As the manufacturer of DOLE Soft Serve, this is one of the most common questions we get. Allow us to clear up the confusion.
One of our strongest emotional connections with consumers is the iconic DOLE Whip treat, sold at Disney® parks, commonly in the form of a delicious float. Anyone who’s enjoyed DOLE Whip will instantly recognize the delicious taste and tropical flavors of DOLE Soft Serve – because they are, in fact, the same product! We just call them by different names, and here’s why.
Originally, the Dole Food Company made the DOLE Whip soft serve mix themselves. As demand grew, DOLE strategically licensed the brand to Kent Precision Foods Group, the leader in dry mix foods, who now exclusively produces the magical mix that makes DOLE Whip.
Outside of Disney Parks, the mix is sold and marketed as DOLE Soft Serve. Around the country, independent frozen yogurt shops (like Menchie’s) and tourist attractions (like Dodgers Stadium) serve DOLE Soft Serve. And since the name “DOLE Whip” is so familiar among consumers, we encourage the use of this alternate name on store signage, on menus or even for advertising.
However, “Disney” is a trademarked brand, and all its properties are protected by copyright. So when using the DOLE Whip or DOLE Soft Serve name, operators must avoid referring to or implying a connection to Disney to avoid pesky trademark infringement.
To sum up, the names “DOLE Soft Serve” and “DOLE Whip” can be used interchangeably. The pineapple flavor is most popular at Disney Parks, but a total of 6 bold, refreshing fruit flavors are available for purchase—Pineapple, Orange, Strawberry, Raspberry, Mango and Lemon. And since it’s dairy-free, fat-free and vegan, DOLE Soft Serve appeals to more customers than ever.
If you want to get a sense for just how popular this treat is, just search “DOLE Whip” on Twitter or Instagram – then contact us when you’re ready to purchase.
Just in time for summer menus, DOLE Soft Serve brings you its 2016 featured flavor – Strawberry! Sweet, juicy strawberry flavor meets the cool, smooth, creamy goodness of soft serve for a special treat either by itself, or as part of your most popular menu and beverage creations.
Fat, dairy, cholesterol and gluten-free, with real, rich fruit flavor make DOLE Strawberry an ideal treat for every customer. Made with no artificial colors or flavors, it comes in a convenient, shelf-stable dry mix that helps you reduce waste and make more money for your operation.
Serve it on its own, in smoothies, or as part of a creative and colorful parfait. Or if you have a liquor license, take it into the bar for some bright and fun adult beverages from Sangria to Daiquiris.
DOLE Strawberry Soft Serve also pairs perfectly with the popular and refreshing DOLE Lemon Soft Serve. Check with your foodservice broker, contact customer service at (800) 442-5242, visit http://dolesoftserve.com or follow us on Facebook or Twitter for information and easy menu ideas for both great flavors.
Join the many independent soft serve shops, froyo franchises, and world-famous theme parks that serve DOLE Soft Serve by adding DOLE Strawberry to your offerings!
The world of frozen treats can be a daunting place. With so many options, you could get a brain freeze trying to make sense of it all. Ice cream, gelato, custard, sherbet, sorbet, frozen yogurt, soft serve, the list goes on. So what’s the best option for your customers? And what are the differences anyway?
If you’re looking to open an ice cream or frozen yogurt shop, or want to add frozen treats to your restaurant, amusement park or convenience store, this quick reference guide is the key to your frozen treat education.
Like the name suggests, ice cream is a frozen product made from cream. Milk is often added to the mixture, as well as other flavorings and sweeteners. Ice cream contains at least 10 percent milk fat.
While gelato and ice cream generally contain the same ingredients, authentic gelato uses more milk and less cream than ice cream, reducing its milk fat content. Gelato is also churned very slowly, making it much denser than regular ice cream. Another factor that makes it taste creamier is the fact that it is served at warmer temperatures.
The key ingredient to this delicious dish is egg yolk. All other ingredients are the same as regular ice cream, but the yolk creates a thicker product. It also contains a minimum of 10% milk fat, as well as at least 1.4% egg yolk solids.
Unlike ice cream, which is based on cream, sherbet is based on fruit puree. It contains a maximum of 2% milk fat.
This frozen dessert is also made from fruit purée, but it contains no dairy ingredients
In contrast to ice cream, frozen yogurt is made with cultured milk (yogurt) instead of cream. The freezing process does not kill any significant amount of the yogurt’s cultures. When frozen, the cultures go into a dormant state, but when returned to a warm temperature within the body, they become active again. There are three types of yogurt: regular, lowfat and nonfat. Regular yogurt is made from whole milk and contains at least 3.25% milk fat. Lowfat yogurt is made from lowfat milk or part skim milk and has between 2 and 0.5% milk fat. Nonfat yogurt is made from skim milk and contains less than 0.5% milk fat.
This sounds super obvious, but only because it is. Soft serve is a frozen treat that’s…well, soft. It can contain the same ingredients as any of the treats listed above, but comes from a machine that results in a smoother texture. The machine incorporates more air and doesn’t allow the mixture to harden as much.
There are pros and cons to each of these frozen treats. For example, while ice cream may be the most well-known frozen treat in the U.S., it’s often ruled out by health-conscious customers due to its fat content. And while gelato and custard are known for their richness and density, they’re off limits to customers who are vegan or lactose-intolerant. From among the many options, you have to decide which frozen treat is best for your operation.
If profitability, waste reduction and lower labor costs are important to you, consider DOLE® Soft Serve. It’s creamier than sorbet and doesn’t have the tartness of frozen yogurt. The result is a truly unique soft serve that satisfies customer cravings with intense fruit flavor that’s sweet and refreshing. Operators love that it’s not only popular with patrons, but also easy to prep.
Because its shelf-stable, DOLE Soft Serve doesn’t tie up valuable space in the cooler or freezer. And unlike frozen yogurt, it requires no thawing prior to use. All six delicious fruit flavors come in a dry mix that’s machine-ready when combined with regular cool tap water.
Customers will be happy to know that DOLE Soft Serve is vegan, gluten-free, sugar-free, dairy-free, fat-free, soy-free, nut-free and egg-free, and low calorie. There’s something for everyone with this delicious treat, even the most dessert deprived.
The tables have turned, and now kids may be more interested in fruits and vegetables than their parents. At least, that’s what we’ve gathered from NPD’s “The Future of Eating: Who’s Eating What in 2018.” According to the report, the consumption of fresh foods grew by 20 percent to more than 100 billion eatings from 2003-2013, and the trend is predicted to continue. Millennials and Generation Z are primarily responsible.
Why, you ask? Research shows that young adults place higher value on freshness and nutrition than other generations. Fruits in particular will be a key factor in the growth of better-for-you eating. With the average American adult buying a meal or snack from a restaurant 5.8 times a week, restaurant and foodservice operators are taking notice.
“Foods on the store’s perimeter will benefit from this increasing interest in fresh,” said Darren Seifer, NPD food and beverage industry analyst. He added that operators can take advantage of this trend by linking their products to fresh foods in innovative ways.
Fat-free, dairy-free, and low-calorie, the real fruit flavors of DOLE®Soft Serve are a great way to keep health-conscious customers happy. Plus, offering fresh fruit as a topping can further boost your popularity with Millennials and Generation Z. And when you’re popular, everybody wins.
Millennials were born into a world of infinite choice and have come to expect the unexpected in foods and beverages, including desserts. What attracts them to go out for dessert, rather than eating it at home, is simple—indulgences that are unique, customizable, or difficult for them to prepare.
One dessert category with steadily expanding sales is soft serve. According to Datassential, a market research firm for the foodservice industry, soft serve has grown 18 percent over the last 4 years and 11 percent between 2013 and 2014 alone. Why the resurgence? Millennials have great memories of eating soft serve growing up, so it’s a familiar favorite. But it’s also easy to customize with emerging flavors and and infinite number of toppings.
If you’re looking for a soft serve created to be unique, you might consider DOLE Soft Serve. Not only does it come in 6 delicious fruit flavors, it’s easy to customize to create LTO and seasonal offerings. Top it with fruit, chocolate chips, candy or nuts, shake on vanilla sprinkles, serve it float-style by pouring fruit juice or lemon lime soda, or combine flavors to create new taste sensations. And remember, getting customers to try new things and provide feedback is a great way to earn loyalty and know exactly what flavors they like. Enjoy!
We recently released a new instructional video that shows foodservice operators how to properly mix their soft serve mix. The video showcases the four steps necessary to achieve creamy, consistent soft serve. The first step involves filling the complimentary mixing bucket with water to the set fill line. Second, the operator begins to stir the water, creating a vortex, and slowly pours in the mix until dissolved. Third, more water is added to reach the second fill line. The product is stirred one final time before it is poured into a soft serve machine for immediate use or chilled in a cooler for up to 48 hours. The mixing video can be found on YouTube https://www.youtube.com/watch?v=U1pEsrSHhnM.
If operators have any questions about the mixing video or DOLE Soft Serve, please contact customer service at (800) 442-5242 or leave a comment on this blog and we will get back with you shortly. Make sure to follow us on Facebook and Twitter.
*A guest blog by Jennifer Kent, Customer Service Manager Kent Precision Foods Group
Very often, we get questions from our social media followers about “How to Order” our products. A customer can order from us a few different ways. When we say “customer” we are talking about foodservice distributors, not individual end users. A foodservice distributor is a company that buys, stores, sells, and delivers tens of thousands of food products as well as non-food restaurant supplies to restaurants, hospitals, military bases, colleges and universities and specialty food stores across the nation.
Orders can be placed in a variety of ways:
1. EDI – Electronic data transfer. The order data gets transmitted to us from the customer directly. Once it hits our system, we check to make sure the items, pricing, address, etc. all match and process according to our standard lead times. We receive around 50-60% of our orders via EDI.
2. Fax – Customers can order by sending their PO (purchase order) to our order fax number (314-567-7421). The customer service representatives then enter the order into our system and double check that the pricing in the system matches the customer’s PO. The order is then released to the warehouse and processed according to our standard lead times. This is the second most popular way for customers to place their orders.
3. Email – Some customers send their POs via email. They usually send them directly to the customer service representative that is assigned to their account. The rep then enters the order and follows the same process as the above.
4. Phone – We do have a few customers who still call in their orders. We discourage this as we prefer to have a PO that we can refer to that shows the pricing, address, item number and expected delivery dates. If customers don’t have the ability to use one of the above methods to order, we will take their order via the phone. These calls usually get routed to the appropriate customer service representative who takes the order and processes it as with the above methods.
After the order is placed, it is assigned for entry depending on what products are ordered and what region they’re in. For instance, our Foodservice Sales is divided into seven regions. When we receive an order for our foodservice products, the order is entered by the customer service representative assigned to support that region. The same is true across all segments of our business: Foodservice, Consumer Packaged Goods, Personal Nutrition Solutions, Custom and Industrial.
Our standard lead times apply to all orders, no matter the method in which the order was received. For regular stocked items, our lead time is five full business days from order receipt to order shipment and 10-13 full business days from order receipt to order delivery. Orders that are picked up by the customer or for which they arranged their own freight, can be picked up after five full business days from receipt of the order. For made-to-order items, our lead time is three to four weeks to allow time for the item to be fit into the production schedule. Orders are invoiced on the next business day following shipment.
We believe that following the above processes and lead times allows us to service our customers in the most efficient way possible. The lead times allow us to avoid most stock shortages and to fill as many orders as possible in full and in a timely manner.
To speak to a Kent Precision Foods Group customer service representative, please call our toll-free number (800) 442-5242.
A guest blog from Paul Schmidt, president Floyd B. Case, Inc.
DOLE® Soft Serve – A New Excitement
We have had the pleasure of representing Kent Precision Foods Group (KPFG) for many years. Selling such great products has always been fun and experiencing the company’s growth and changes has been great.
Our new focus is on an old friend, DOLE Soft Serve. With the addition of “Vegan” to our products’ attributes, our new packaging and now our new Lemon flavor, it is sort of like a re-birth of these great products and powerful brand.
A Success Story – LimeBerry Yogurt
We recently made contact with a regional yogurt chain called LimeBerry Yogurt. They have 17 units in the Pacific Northwest and have always used a liquid dairy mix as their exclusive product offering. After a few calls they gave us an audience and a machine to use for testing. I think this opportunity was due, in part, to having the DOLE brand as it gave a dry mix program real credibility.
Needless to say, they loved the products and tested all the flavors over the next two weeks. They have settled in on Pineapple, Orange and Lemon and we are in the process of getting these items set up on our local Sysco house.
Let Them Know about Frostline® Frozen Treats
While we were testing DOLE I brought down a couple of Frostline sample kits along with some Flavor Packets. With the success of the DOLE items they agreed, somewhat reluctantly, to play around with the Frostline items. DOLE was one thing but a lactose free soft serve mix was not what they were looking for.
Always Keep a Flavor Packet in Your Back Pocket
A product supply issue from the manufacturer arose and LimeBerry was without a top-selling seasonal flavor during a critical time of the year. For a frozen yogurt store, not offering a popular, holiday flavor during the slower, colder months could be detrimental to their bottom line.
In a bind, they decided to mix up some Frostline (using 7 quarts of water) and a Peppermint flavor packet. They loved it! Some of their customers (and franchise owners) even preferred it to the previous brand’s peppermint flavor. Frostline and our flavor packet program really saved them and their holiday sales but, more importantly, it opened up a new concept that they would never have considered before; having a dry mix item that they could flavor themselves as a regular item and a back up for when they run out of product.
Now, they are buying Frostline Vanilla from Sysco. The owners are helping us convince the rest of the franchisees that they should add Frostline to their rotation and speak passionately about all the things we discuss when presenting Frostline: no storage issues, excellent back up item, easy to mix, lactose free, great flavors and lower cost.
For me, there have been a few lessons learned.
1. Our DOLE products are powerful and timely items for today’s yogurt shops.
2. Once DOLE is accepted it opens the door nicely for Frostline.
3. Frostline and our Flavor Packets are not only good enough to compete with the best frozen yogurts, but they truly help fix some of the most basic challenges that these operators face.
Contact information for Floyd B. Case, Inc., Marketing-Consultants, 1050 SW Stephenson St., Portland, OR 97219, (503)-476-4404